Columbus, Ohio Internet Marketing & SEO Analyst
Business has evolved over the years through the introduction of the internet and the increased importance of the role search engines provide users with what they're looking for. It follows the old mandate of "Location, Location, Location!" which when put plainly means, if you can't be found then you're not likely to succeed online, just as with traditional brick and mortar stores on Main Street USA.
The specialties of Zy Designs internet marketing analysts in regards to this demand helps you not only be found by broad search terms specific to your industry but by as many relevant points of entry as possible. Zy Designs focuses on getting you ranked within the first 3 pages of top search engines alongside product and service directories, specialized search systems such as product feed services and more. See what recent success stories Zy Designs has brought to businesses just like yours in my portfolio.
How does this apply to your specific situation and needs? Read on to see what Zy Designs can do for you. Don't forget, Zy Designs also does full scale web development that can help save you money by using one source for all your internet marketing needs!
Internet Marketing Analyst, Developer & Consultation
Internet marketing is a broad term that describes the discipline of critical thinking and observational science of how to best apply a given set of goals to the current standing of general internet trends, search engines and searching trends. Be it through search engine optimization (SEO), online brand placement, product placement, "buzz" marketing, email newsletters and any other way to bring in relevant and targeted traffic to your website.
- Brand exposure for your products or services through targeted channels on the internet
- Enhancing site visibility for customers and search engines alike
- Conversion optimization of site performance metrics
- Pay-Per-Click (PPC) advertising maintaining a sustainable ROI
- Analytics consultation to provide insight on visitor engagement and potential pitfalls
- Long term SEO strategies that help to decreases the reliance for Pay-Per-Click
- Project planning and implementation to overhead costs while maximizing performance
- Really Simple Syndication (RSS) feed and blog development or maintenance
- Opt-in newsletters, one of the most cost effective sales and marketing tools online
Pay-Per-Click (PPC) Marketing Methodology
My fairly universal approach that can be customized to fit the scope of any paid marketing campaign. This demonstrates some of the logic behind what gets done.
(Click the image to enlarge)
SEO Analyst, Developer & Consultation
Search engine optimization, also known by trade as SEO is a combination of critical thinking, observational science and web development; strategies of creating solid access to a website for search engines to crawl (scan) HTML text on websites. Proper link structure, off page optimization outside of your domain. On page optimization through targeted, relevant and keyword rich content that has a natural flow which is the key to what makes search engine optimization a successful strategy.
Every aspect of a website is a contributing factor to how a site is scored by search engines, everything from page titles, descriptions, content, footers, links text, link structure and flow, outside websites pointing to yours and what the content on the outside pages has are only a few examples of how a robust and full SEO strategy helps your site to evolve when implemented.
- Search engine and directory submissions
- Innovative & targeted key wording strategies for your specific niche of the market
- Broad keyword and content strategies that target high search engine placement
- Sitemap creation - XML and HTML versions
- Development of the niche that the business model applies to online
- Analysis of your competition's strategy and how their business model affects you
- Analytics research with customized strategies to match your specific reporting needs
E-commerce Analyst, Developer & Consultation
When visitors come to a website looking for a product, service, or information they need a supporting system or they have no reason to stay on your site. Fully functional, attractive and secured shopping carts with integrated payment systems allow quick and easy access for consumers to buy your products or services online at all hours of the day or night with minimal overhead costs.
Whether your goal is to have them buy directly from your site or to have multiple points of entry for visitors to engage your products or services Zy Designs can find the right portals that suit your specific online needs to enable not just one location for visitors to buy but rather as many as possible within the bounds or your industry.
- Online e-commerce store creation, development and management
- Research and implementation for all applicable sales portals
- Infrastructure setup, support, training for staff
- Google checkout
- Amazon management
- eBay management
- Shopping carts
- E-commerce management training for staff
- Analytics management
Primarily supporting internet marketing and search engine optimization (SEO) for businesses in Columbus, Westerville, Gahanna, Hilliard, Dublin, Grove City, Delaware, New Albany, Pickerington, Lewis Center, Reynoldsburg, Fairfield, Worthington, Blacklick, Upper Arlington, Grandview, Powell, Grove Port and other Central Ohio areas.
